It’s no wonder the digital marketing company landscape is changing as quickly as ever in a year that’s shaping up to be just as exciting as the last two.
There are numerous changes afoot in the digital world, with tech titans constantly enhancing their offerings and shifting their strategies. Today, Soup Agency is embracing a handful of the trends that will impact their practice most in the following years.
So, without further ado, here are their thoughts on three emerging Digital Marketing Company that will be making waves in the industry this year.
The Cookie Is Doomed
In response to growing customer privacy concerns, Google said last year that they planned to cease using third-party cookies in 2022.
Cookies have been used to collect information about website visitors and accurately target demographics within campaigns for the entire history of digital commerce and digital marketing company. They’ve been a game-changer for marketers, but it’s past time to plan for their extinction.
The cookie has been dying for quite some time. The rise in criminality since the epidemic has prompted more ordinary people to be diligent about data privacy. The exploding popularity of commercial VPNs (networks that disguise users’ IP addresses) has made gathering high-quality data increasingly challenging.
Of course, we marketers can’t simply demand that users be less concerned about their privacy (come on, not all marketers are that callous). You must figure out how to engage with customers in novel ways.
This is causing an increase in the popularity of email marketing. After all, giving someone your email address is about as fair and consensual as advertising.
Email marketing is constantly good because clients who offer their email addresses are often open to being sold. Emails are also more adaptable than many people realize, and you may utilize email lists on advertising platforms to replace traditional cookies.
Native Shopping Adventures
So, what exactly are indigenous shopping experiences? Native shopping refers to shopping or e-commerce features that are smoothly integrate into the use of non-commerce sites such as blogs, virtual reality, or social media.
The term “native” refers to consumers not having to leave the site they are on to make a purchase.
According to the Harvard Business Review, “what customers desire from marketers is just simplicity.” Customers are less likely to purchase when they experience hurdles or cannot obtain sufficient information. In other words, the more difficult it is for your client to work, the less likely they are to be customers.
The expansion of native shopping appears to overcome many of these difficulties by allowing customers to have a barrier-free in-app purchasing experience, and this sector is only growing.
With its Instagram shopping feature, which allowed users to make immediate purchases based on advertising material, Instagram was a pioneer of this movement. Tiktok, through its relationship with Shopify, also dived headfirst into the native experience last year. Youtube has also stated that it intends to improve its shoppable tags, which enable users to identify and purchase things seen in videos.
For marketers, this trend will likely result in increased conversions and new opportunities. So for affiliate campaigns and marketing by removing the friction generated by influencers. And personalities simply referring people to where they can make purchases. Soup Agency expects that there will be more imaginative advertising. So that will make use of the native experience.
Advertising for Streaming Services
Classic movies and television have shifted advertising methods to tablets, laptops, and smartphones. While streaming services were initially present as an alternative to ad-saturated commercial networks. So the success of models such as Youtube Premium and the global economy collectively. But tightening its belts have heighten interest in prospective streaming service advertising.
Last month, Disney+ stated that it would be expanding its membership services later. This year to include an ad-supported tier, which would give lower costs. So consumers in exchange for featuring commercials.
With over 130 million users, many of whom use the streaming service for extended. But periods, this is excellent news for advertisers trying to reach new consumers.
While the move is currently confine to the United States, Disney claims the service will be expand internationally in 2023.
Despite Disney’s move, Netflix CFO Spencer Neumann note. So that while the company couldn’t rule out a future shift toward traditional advertising. It was “not something in our plans.”
There isn’t much information available currently about how the Disney+ advertising system will work. But Soup Agency is excited to investigate the new options it offers. Indeed, when many households are looking to reduce their expenditure. The agency wouldn’t be shock if more streaming providers adopt the concept in the future years.