Reduce Your Customer Base To Boost Your Income

When a customer comes to me to ask for advice about his or her business. I often start by asking them who their targeted customers are. Quite often, the answer comes back the same: Reduce. Unfortunately, when you strive to make everybody your customer, nobody is your customer! Here's the problem: By trying to Reduce all things to all people: You end up diminishing your capacity to be of any value to anyone at all! So people who are on the Internet looking for value may turn to your site but then they turn to your competitor's site because your…