You should be using business event management software to run your venue or events by now, if not already. Manual processes and disconnected systems that had you running around like a crazy person are long gone. Nobody has time for this, especially now that there is integrated software available to make your life easier and your job more profitable.
According to as many as 35% of event planners, event technology has been the most significant game changer for the industry. App developers recognized and capitalized on this one-of-a-kind demand for simplified event management, resulting in an influx of apps.
As a result, the decision isn’t always as simple as selecting just one app. Ticketing, contract management, invoicing, billing, and venue management are some of the market categories.
The apps also differ in their delivery methods, which include mobile, web-based, and device installation (downloaded software you purchase per license). If you don’t know where to direct this resource, you could end up wasting a lot of money and time.
You’ve come to the right place if you’re looking for the right software or are ready to upgrade whatever you’re using. There are numerous resources available, and it can be difficult to determine which ones are truly necessary
As with any platform purchase, one of the best pieces of advice is that “you shouldn’t pay for features you’ll never use.” Instead, you want the software to grow with your company and meet your changing needs daily.
The following section will cover some of the key resources to look for in business event management software. This list focuses on the live event industry, specifically live music. Why? Because live music events are becoming increasingly popular.
What Resources to Look for in Event Management Software for Business
Despite the pandemic’s effects, the live music industry could be worth $10.6 billion by 2024, it is all because of the younger generation that flocks in droves to concerts, live event venues, and musical theater.
Increased ticket sales are good news for you, but they do not guarantee smooth sailing for your company. If you can’t keep up, it could mean rough seas ahead.
You may consider investing in integrated business event management software to keep your head above water. It can assist you in doing more with fewer resources and costs, ultimately assisting you in remaining more organized, efficient, and profitable.
Here are ten questions to ask yourself as you evaluate your current app suite:
What kind of calendar do you use, and does it provide the level of detail and functionality you require?
Are you wasting time bouncing from one system to the next, searching for the information and data you require?
How do you book talent and create offers – and how long does it take?
How do you evaluate deals and scenarios to see if they are profitable?
What system(s) do you use to keep track of your expenses, costs, and sales?
What kind of real-time analytics are you able to access?
How do you keep track of settlements and generate reports?
What methods do you and your team use to collaborate on these platforms? Is it possible for you to easily track that correspondence?
How do you keep track of and manage approvals for various operations?
What level of insight do you have into your key metrics?
If any of these answers seem strange to you or represent a significant impediment to your productivity and business growth, it’s time to look elsewhere. Keep an eye out for the following capabilities:
Integration
The key to becoming more efficient and organized (i.e., getting more done with less effort) is to ensure that the solution you select integrates all of the functionalities you require and more into a single, integrated software platform. Your primary objective is to have a single source of truth that is always available in real-time via the cloud. Mobile accessibility ensures that you can work from anywhere with the most up-to-date information.
A small business’s average number of apps is around 53. You may not have too many, but if you add up the ones you use to run your business, you may be surprised.
It’s a huge waste of time and energy to jump from one app to another. Supplement with outdated spreadsheets, and use systems for tasks they weren’t designed for. It can also introduce more risks than you may want to take. Such as the risk of missing items, human error, delays, and irritated customers.
Live event industry-focused
Many off-the-shelf solutions claim to be suitable for any type of event, including concerts, operas, parties, and live theater performances. However, the one-size-fits-all approach rarely works as expected.
While these examples fall under the umbrella of “events” they share several similarities. They each have nuances that a single solution cannot address.
When you take this route, you end up with many features you’ll never use but have to pay for. These functions are insufficient for your company’s needs, so you must supplement them with other programs.
When it comes to a theater or any live events, you need a premium software solution designed specifically for live music professionals. Even better, if live event experts develop the app, you can be confident that the software will address your pain points with the features you require.
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